URBAN REVIVO（简称：UR）——快奢时尚创领者。UR以“感官享悦，玩味时尚”作为品牌理念，突破传统快时尚思维，打造“轻奢快时尚”的品牌定位。UR拥有时尚前沿的商品设计能力并将品质与价值进行平衡，致力为全球消费者提供舒适与奢华、创新与智能的购物体验。UR是时尚价值的创造者，更是时尚产业的创新者，UR提出“玩味时尚 (PLAY FASHION) ”的品牌主张，致力将有趣的、新鲜的、跨越领域的当代时尚新思维与消费者共同分享，让每个人都能创造属于自己的时尚风格。
About the brand
URBAN RIVIVO (UR) is a trendsetter of fast luxury. Upholding “INCITE﹒INSPIRE﹒INTERMESH & PLAY FASHION” as its brand concept, UR breaks through the traditional thinking of fast fashion and positions itself as a pioneer of affordable luxury. UR is not only capable of doing avant-garde design, but also striking a perfect balance between quality and value. It has always devoted itself to creating superb shopping experience which is characterized by comfort, luxury, innovation and smartness for its global customers. UR is a value-creator of fashion. Even more, it has always been an out-of-the-box thinker in the industry. Embedding PLAY FASHION into its brand DNA, UR endeavors to share with its customers the most fun, trendy and cross-boundary ideas, so that everyone could become a designer of his or her own style.
Founded in 2006, UR adheres to fast luxury as its core concept of operation. The brand rapidly expanded over the past ten years and opened over 200 stores throughout China and overseas. After adopting brands group strategy, UR launched its sub-brands step by step and started its international expansion by establishing a base in Singapore, continuing its expansion in Britain, United States, France, Japan and so on. UR will maintain a steady growth by adding 60 to 100 stores each year and expect over 400 stores worldwide by 2020 with a turnover of 10 billion Yuan. In future, UR will continue to provide fast fashion experience for customers across the world and become a greater fashion empire with international presence.